Google Ads Package for Health, Fitness & Wellness
Command attention from people who want to buy now.
We'll create your campaigns, then teach you how to monitor your results, pause your campaign, and change your budget yourself.
Online ads that empower growing businesses.
Google Ads put your business squarely in front of people actively looking to buy health and wellness services like yours.
Our Google Ads-certified team creates your one-of-a-kind advertising campaign.
And teaches you how to monitor results, raise/lower the budget, and even how and when to suspend your campaign.
(Easier than you think!)
For a one-time implementation fee. No recurring fees other than what you pay Google directly.
Under your control, always.
Is Google Ads right for your wellness business?
Yes, if most of these apply:
No, if most of these apply:
Get a custom Google Ads strategy aligned with your business goals
We'll recommend campaign goals tailored to your business goals.
Help you decide on a sensible Ads budget. (As little as $10/day can pay off.)
Identify your strongest calls-to-action & landing pages, and tell you what to fix if we see issues.
Implement conversion tracking for up to 3 activities.
Create a unique Google Ads campaign for your business
With unique headlines that instantly connect.
Campaigns aligned with the way prospects search for services like yours.
Ads that showcase your standout strengths & competitive differentiators.
Themes that appeal to different customer segments.
And command attention with images, key marketing messages and more.
We'll block negative keywords—so your pregnancy yoga ad doesn't run when people search for hot yoga
And optimize location settings so you don't waste money advertising to people too far away to matter
And set up click-to-call links so prospects can contact you immediately.
Empower you to stay on top of your Ads results yourself
We'll teach you how to monitor your own Ads results and take action when you see a red flag without getting neck-deep in the gnarly details.
Train you to use key Ads metrics to spot warning signs and red flags.
Train to you use key Ads metrics to adjust your Ads budget.
And train you to stop/start your Ads so you're always in control.
INCLUDES THIS SPECIAL BONUS!
30-Day Copilot Speed Coaching Pass
Instant access via your private discussion channel on our Twist messaging platform to Leslie, Don & our U.S.-based team of experienced health, wellness and fitness marketing pros. Google-certified in Google My Business & Google Ads, too!
This is your chance to tee up all your sales and marketing questions & challenges and get prompt, meaningful feedback, discussion, brainstorming & advice from true experts.
Ask us anything: local search & SEO, lead gen & prospecting, customer & revenue growth, pricing & competition, content marketing, Facebook & Instagram marketing, paid Google & Facebook advertising, social media & email marketing and any other business challenges you're facing.
Real results from actual customers
Weight Loss & Nutritional Coaching Program
200% click-through rate
20% cost per click
93% cost per conversion
Flow & Restorative Yoga Studio
15% click-through rate
25% cost per click
22% cost per conversion
Multidisciplinary Medical Practice
25% click-through rate
45% cost per click
55% cost per conversion
“Our analytics are off the charts. We're getting several calls a day from people who want to make appointments right on the spot. Thank you very much."
Bill S., specialty healthcare practice director
How your Google Ads Implementation Package works
Campaigns built to attract your ideal customer
We create a one-of-a-kind ad campaign tailored to your unique business, designed to command attention from people actively looking for services like yours who are willing to pay what it's worth.
Our team blends your personalized interview with analysis of all your platforms—website, Facebook, Yelp, etc.—and our hands-on Google Ads experience to optimize your campaign.
No boilerplate, no cut-and-paste from other clients.
Then, we monitor your results for 30 days to uncover additional optimization opportunities.
Here's a typical implementation timeline:
Plans & Pricing
If you're a licensed healthcare provider, please contact us for a custom quote.
This package is available for most wellness businesses which do not provide licensed or regulated services.
If you're a licensed healthcare provider, please contact us for a custom quote.
Our standard package covers businesses that have a single location and one major line of business plus a couple of secondary services or programs.
If you're not sure, drop us an email with your details.
If you have multiple locations or multiple major lines of business, email us with the details. We'll tell you whether your business fits our standard package. If it doesn't, we'll provide a custom quote.
Examples of one major line of business:
- A yoga & meditation studio
- A neighborhood fitness business or gym that offers cardio equipment, weights, and personal training
- A weight-loss program
Example of multiple major lines of business:
- A large health club with an extensive cardio floor, comprehensive and varied group fitness class lineup, extensive strength conditioning options, spa, cafe, indoor/outdoor pools plus dry and steam saunas, a full yoga program, a weight loss program, personal training and a full summer program for kids
Nope. In fact, that would be a conflict of interest, since we advise you on how much to consider spending on Ads.
The only person who pays us is you. Your one-time fee covers setting up and optimizing your Google Ads account.
It also covers showing you how to use your own Ads data to adjust your budget up or down in the future.
For most fitness and wellness businesses, no. We use Google's latest machine learning and advanced Google Ads features. They generally perform well and don't normally require constant attention (no matter what ad agencies tell you!).
For businesses like medical practices whose campaigns often require ongoing management to perform well, we charge a monthly or quarterly management fee. It is not based on your ad spend, and we do not require a long-term commitment.
In both scenarios, we teach you how to understand and use your metrics to flag possible issues as part of your campaign launch. Even without monthly management services, you can always bring us back in to do a quick diagnostic and tune-up.
The kickoff call is where we gather critical insight into:
- Your business approach and goals
- Your programs and services
- How customers experience your business
We'll ask questions about things only you can tell us, like:
- "Tell us about one of your very best customers, someone you know tells other people about how great your business is."
- "What are some of the most common things your typical prospects are worried about?"
We then combine this with our own research into what your customers prize about your specific approach.
This determines how we configure your Google Ads campaign and how we write your Google Ads marketing copy.
The kickoff call lasts about 45 minutes. You can include key team members if you wish.
We normally do videoconferences, but if you'd prefer audio that's fine. Just keep your webcam off or stick a piece of tape over it.
You can have us do a one-time campaign tune-up so you get prospects who want the cool new stuff. Typical examples:
- Your traditional health club now offers medical spa services
- Your family medicine practice just added a major new weight loss program
- Your yoga studio now offers teacher training or gym-style group fitness classes
Google Ads rolls out new features all year long. Some are implemented automatically. Some require action by the business.
Most clients have us do a quick "check up" on their campaign once or twice each year to make sure they take full advantage of any newly added capabilities.
Sometimes local market conditions change, or Google makes a change that affects your campaign.
As part of your campaign launch, we teach you how to use your ongoing Google Ads metrics to spot possible issues.
If you see negative trends, you can have us do a quick diagnostic and tune-up.
Our fee to create your campaign is one-time only and non-recurring.
Once your campaign launches, Google will bill your credit card monthly for the actual clicks and calls your ads receive.
You decide on your monthly budget. Google guarantees that it will never charge you more than the maximum monthly budget you set.
In our experience, the starting point for most single-location local wellness businesses new to Google Ads is around $5-10/day, which is $150-$300/month.
We'll explain different budget scenarios so you can choose the one that works best for you.
You can raise or lower your budget anytime you want to.
You can also suspend your campaign at any time for as long as you wish.
There is no daily, weekly or monthly commitment.
You'll probably need to have your website developer add certain Google tracking codes that we'll provide you. These codes help Google optimize your results. They also provide your business with performance metrics.
Landing page improvements
Your Ads will probably need to point to existing pages on your site.
If we notice anything that you should tweak to improve your Ads results, we'll let you know so that your team can update accordingly.
A conversion is simply the "next step" you want your prospect to take after they click on your ad. You want to track conversions so that you can make sure Google Ads is paying off for you.
For example, prospects might typically
- Call you
- Visit your business
- Attend a free class
- Schedule an appointment for an assessment
- Visit a particular web page
We'll discuss conversion goals on your Advertising Strategy Kickoff Call, so don't worry if you're not sure what to use.