Google Ads Package for Health, Fitness & Wellness
Put your business squarely in front of people who want to buy now.
We'll create your campaigns, then teach you how to take charge of your results and budget.
Online ads that empower growing businesses.
Google Ads put your business squarely in front of people actively looking to buy health and wellness services like yours.
We create your Ads campaign.
And teach you how to monitor results, raise/lower the budget, and even how and when to suspend your campaign.
(Easier than you think!)
One-time implementation fee. No recurring management fees.
Under your control, always.
Is Google Ads right for your wellness business?
Yes, if most of these apply:
No, if most of these apply:
How your Google Ads Launch Package works
Campaigns built to attract your ideal customer
We create a one-of-a-kind ad campaign tailored to your unique business, designed to command attention from people actively looking for services like yours who are willing to pay what it's worth.
Our team blends your personalized interview with analysis of all your platforms—website, Facebook, Yelp, etc.—and our hands-on Google Ads experience to optimize your campaign.
No boilerplate, no cut-and-paste from other clients.
Then, we monitor your results for 30 days to uncover additional optimization opportunities.
Your credit card is billed when you sign up.
Within 1 business day after purchase
Complete your kickoff action items
As soon as you sign up, you'll complete a quick online process to:
- Enable limited access to your Google Ads account & Google My Business listing for Radial so we can start work
- Set up a short Client Profile
- Schedule your Advertising Strategy Kickoff Videocall
Within 5 business days after purchase
Add Google Ads code snippet to your website
This code snippet helps you monitor Google Ads results. No programming is involved.
We provide the snippet and simple instructions. It normally takes just a few minutes.
Within 7 business days after your Advertising Strategy Kickoff Call
We create & launch your Google Ads campaign
Once you give us access to Google and hold your Strategy call, we'll plan and complete your Google Ads campaign setup within 7 business days.
30 days after campaign launch
Then we monitor your Ads campaign for 30 days
We analyze your results and tweak your campaign for any new optimization opportunities.
30 days of free support
BONUS: 30 days of free local search support!
Remember: after we launch your ad campaign, you get 30 days of free support for ANY Google My Business, Google Ads or local search questions you have.
Plans & Pricing
One price, two payment options!
Nope. In fact, that would be a conflict of interest, since we advise you on how much to consider spending on Ads.
The only person who pays us is you. Your one-time fee covers setting up and optimizing your Google Ads account.
It also covers showing you how to use your own Ads data to adjust your budget up or down in the future.
No. We use Google's latest machine learning and smart campaign features which generally perform well and don't normally require constant attention (no matter what ad agencies tell you!).
We teach you how to use your metrics to flag possible issues as part of your campaign launch. If you see negative trends, we can do a quick diagnostic and tune-up.
The kickoff call is where we gather critical insight into:
- Your business approach and goals
- Your programs and services
- How customers experience your business
We'll ask questions about things only you can tell us, like:
- "Tell us about one of your very best customers, someone you know tells other people about how great your business is."
- "What are some of the most common things your typical prospects are worried about?"
We then combine this with our own research into what your customers prize about your specific approach.
This determines how we configure your Google Ads campaign and how we write your Google Ads marketing copy.
The kickoff call lasts about 45 minutes. You can include key team members if you wish.
We normally do videoconferences, but if you'd prefer audio that's fine. Just keep your webcam off or stick a piece of tape over it.
You can have us do a one-time campaign tune-up so you get prospects who want the cool new stuff. Typical examples:
- Your traditional health club now offers medical spa services
- Your family medicine practice just added a major new weight loss program
- Your yoga studio now offers teacher training or gym-style group fitness classes
Google Ads rolls out new features all year long. Some are implemented automatically. Some require action by the business.
Most clients have us do a quick "check up" on their campaign once or twice each year to make sure they take full advantage of any newly added capabilities.
Sometimes local market conditions change, or Google makes a change that affects your campaign.
As part of your campaign launch, we teach you how to use your ongoing Google Ads metrics to spot possible issues.
If you see negative trends, you can have us do a quick diagnostic and tune-up.
Our fee to create your campaign is one-time only and non-recurring.
Once your campaign launches, Google will bill your credit card monthly for the actual clicks and calls your ads receive.
You decide on your monthly budget. Google guarantees that it will never charge you more than the maximum monthly budget you set.
In our experience, the starting point for most single-location local wellness businesses new to Google Ads is around $5-10/day, which is $150-$300/month.
We'll explain different budget scenarios so you can choose the one that works best for you.
You can raise or lower your budget anytime you want to.
You can also suspend your campaign at any time for as long as you wish.
There is no daily, weekly or monthly commitment.
You'll probably need to have your website developer add certain Google tracking codes that we'll provide you. These codes help Google optimize your results. They also provide your business with performance metrics.
Landing page improvements
Your Ads will probably need to point to existing pages on your site.
If we notice anything that you should tweak to improve your Ads results, we'll let you know so that your team can update accordingly.
A conversion is simply the "next step" you want your prospect to take after they click on your ad. You want to track conversions so that you can make sure Google Ads is paying off for you.
For example, prospects might typically
- Call you
- Visit your business
- Attend a free class
- Schedule an appointment for an assessment
- Visit a particular web page
We'll discuss conversion goals on your Advertising Strategy Kickoff Call, so don't worry if you're not sure what to use.