The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.


Top Picks


Value-Based Pricing for Wellness Professionals

Is your fitness or wellness business leaving money on the table?  Or, to put it another way, how do you set your prices? Do you ...

Sweating the Details: Why Doing Just One Thing Right Is a Good Way to Grow Your Business

If your club has deep pockets and lots of employees, it's a lot easier to guarantee warm, fresh towels, sparkling clean and working equipment, and pizza party Fridays. ...

Seven Big Ideas For Wellness Business Leaders

Most business books are like your mom's Thanksgiving leftovers -- it's the same old turkey no matter how you recycle it. These titles, however, are gems ...

If You're Really Good, You Can Lose Lots Of Customers At Once

How Your Wellness or Fitness Business Can Deliver Ritz-Carlton Service on a Ritz Cracker Budget

How To Get Online Reviews From Fitness, Nutrition and Wellness Clients