The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.


Top Picks


Leads, Prospects, & Suspects, Oh My! Sorting Out Sales & Marketing Jargon

Believe it or not, all those terms sales and marketing types like to throw around have distinct meanings. Here's why your fitness or wellness business ...

Money's Tight — How Can Fitness and Wellness Businesses Hang On To Members and Clients?

When the economy's struggling, how can fitness or wellness businesses attract and retain clients, members and customers? Keep customers plugged into wellness by accommodating their personal ...

Time Management for Wellness Professionals: What Works and What Doesn’t

How often do you say, "I just don't know where my time goes?" For wellness leaders, your time is your most valuable asset. Here's how to ...