The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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Worst Email Marketing Mistakes Wellness Businesses Can Easily Avoid

Email marketing's a power tool. Get it right, and it's a great way to grow your health club or wellness business. Get it wrong, and ...

Speaking Is Silver, Listening Is Gold: Five Best Practices For Truly Hearing Your Wellness Customers

If speaking is silver, listening is gold. This Turkish proverb is excellent advice for health and wellness businesses. Put it into action with these five ...
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The Broad Shoulders Checklist: A Better Way to Evaluate Wellness Staff

Certifications, degrees, dependability, positive attitude... all good stuff. But it's not enough.The most successful wellness businesses look for "broad shoulders" when they evaluate wellness staff. ...

5 Day-to-Day Business Practices Your Wellness Business Should Stop Doing NOW

82 Non-Cash Rewards For Health & Wellness Employees When Raises Are Out Of The Question

Mistakes of Well-Intentioned Wellness Leaders