The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.


Top Picks


Stupid Marketing Tricks for Health & Wellness Businesses

These stupid marketing tricks line others' pockets and leave you wondering what happened to your bank account.They hint at oodles of publicity, swarms of new ...

Changing The Rules Of The Game

When your customers choose your health club or wellness center, they have a certain set of expectations about the products and services you're going to ...

Wellness Business Plan Strategies: Lessons from Pro Sports

The best business plan for wellness businesses uses the same playbook that works for pro sports teams.  Business plans matter. Marketing plans matter. Strategy matters. ...