Sales & Marketing
How To Raise Prices Without Losing Fitness and Wellness Customers
Here’s how to raise prices in your health, fitness or wellness business. Clue #1: don’t do THIS: TYPICAL BADLY-PLANNED & POORLY-COMMUNICATED PRICE INCREASE ANNOUNCEMENT:
Read MoreThe Top 3 Reasons Your Health, Fitness, or Wellness Biz Should Use Google My Business Messaging, Especially Now
Of course, by now, your Google My Business (GMB) profile is active and optimized, updated regularly, and monitored for reviews and other customer contact, right? (Oh – it’s not? Catch up here to learn why your Google My Business profile should be your top online marketing priority and how to use this free tool to…
Read MoreThe Top 6 Features in GMB for Health & Wellness Businesses During COVID
Google has been busy adding and expanding features in Google My Business to address the COVID-19 pandemic. And consumers are going online to check information FIRST, now more than ever, before venturing out. They want to know BEFORE they leave the house if your gym or studio is open at all, or open but with…
Read MoreFive Winning Wellness Webinar Strategies
Five ways for health clubs, yoga studios and wellness centers to use webinars to win new business, create new products, and expand your network.
Read MoreGoogle My Business: What Your Wellness Business Missed in 2019
We’ve said for several years that capitalizing on every Google My Business feature available is the single most important online marketing priority for most local fitness, wellness and medical businesses. Alas, a quick scan of the listings in every major city reveals that most of your peers are still missing out on most of these…
Read MoreHow To Optimize Health, Fitness & Wellness Content for Local Search
Say you run a health club, wellness center or fitness business. Are your blog posts optimized for local reach—or broad reach? Unfortunately, the answer is probably “broad reach.” Here’s a quick check. Look at your Google Analytics and drill down into the geographical split. How much of your traffic is in your own trade area?…
Read MoreHow To Track Multi-Channel Club Marketing ROI
Was it the Google Ad that turned them from a prospect into your next health club member? Maybe it was that special-offer email. Or that Facebook post. No, wait: it was probably the Facebook ad! Or maybe that amazing blog post on the benefits of exercise (probably not). You’re spending time and money on all…
Read More10 Simple Things Your Wellness Business Can Do Right Now to Improve Online Engagement
The best part? None of these involve coding and very few of them take longer than an hour — some less than 5 minutes! 1. Add a temporary website promotional banner It doesn’t even have to be for a new program or product — just a “change of scenery” to let folks know you that…
Read MoreAltruism Marketing: When Giving Away Your Wellness Services Makes Sense
When altruism meets marketing, the result is free publicity, revenue now and later, phenomenal customer loyalty, and turbocharged word-of-mouth for your wellness business.
Read MoreEight Reasons Fitness & Health Websites Don’t Work
Wondering if your yoga, fitness, weight loss or medical website has the right stuff? Watch out for these landmines. 1. Superficial, generic content or marketing “fluff” Your wellness business’s website content exists for a reason: to compel visitors to take action. Every piece of content should do a job: Tell users who are ready to…
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