Was it the Google Ad that turned them from a prospect into your next health club member? Maybe it was that special-offer email. Or that Facebook post. No, wait: it was probably the Facebook ad! Or maybe that amazing blog post on the benefits of exercise (probably not). You’re spending time and money on all…

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Convincing potential customers that you can help them nearly always requires sharing your expertise at no charge before they buy. This kind of expertise-sharing usually takes the form of a free seminar, a tip sheet or similar guide, a downloadable e-book, or a free assessment or consultation. Now, you’re probably thinking –  “But how will we get…

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Reviews should be the #1 marketing priority for gyms, health clubs, yoga, weight loss, healthy lifestyle coaching, medical practices and pretty much every other local health, fitness or wellness business. BrightLocal reports that 86% of consumers — and 95% of millennials — read an average of ten reviews before they trust a business. And consumers…

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Marketing continues to change for the health and wellness industry as new ways to engage with members and potential members emerge and existing methods change. Here are four marketing trends to watch in 2019: 1. What comes after Facebook? It’s one thing for people to know that Facebook shows you ads based on your interests.…

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digital marketing agency help 2

In Part 1, we looked at big-picture financial and business reasons that wellness businesses should consider an outside marketing agency. This week, we look at reasons not to go with a digital agency — at least, not right now. 6. You know who your ideal client isn’t. If you’re not clear on the market segments…

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digital marketing agency help

Five reasons that health and wellness businesses might consider an outside agency. And in Part 2, five indicators that finding the right marketing agency probably shouldn’t be your top priority. 1. You’re ready to invest time. If we had a nickel for every time a prospective client came to us with a massive goals that…

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sales funnel

Every single business leader we’ve ever talked to wants more clients, patients or members for their wellness center, their corporate wellness practice, their medical practice or their fitness center. Yet hardly anyone actually knows why their customer growth has stumbled. Here’s how to to diagnose your sales funnel, plus examples of how to fix gaps.…

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Call-To-Action - Book Now!

“Book now” is the perfect call to action for health and wellness, right? NO. It’s great for an oil change. And “buy now” is great if you’re Nordstrom and you’ve got great year-end prices on cashmere sweaters. But it’s often a lousy call to action when people are thinking about losing weight, getting off the…

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Search engine and pay-per-click optimization for health and wellness begins with understanding your sales funnel and your prospect’s search intent. Here’s how we think about the sales funnel for our SEO and PPC clients, based on our proprietary marketing framework aligned with DiClemente & Prochaska’s Stages of Readiness for Lifestyle Change. Contemplation Prospects in this stage…

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