Google My Business: What Your Wellness Business Missed in 2019

Google Local 3-Pack 2019

We’ve said for several years that capitalizing on every Google My Business feature available is the single most important online marketing priority for most local fitness, wellness and medical businesses. Alas, a quick scan of the listings in every major city reveals that most of your peers are still missing out on most of these…

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How To Optimize Health, Fitness & Wellness Content for Local Search

Say you run a health club, wellness center or fitness business. Are your blog posts optimized for local reach⁠—or broad reach?  Unfortunately, the answer is probably “broad reach.” Here’s a quick check. Look at your Google Analytics and drill down into the geographical split. How much of your traffic is in your own trade area?…

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How To Track Multi-Channel Club Marketing ROI

Was it the Google Ad that turned them from a prospect into your next health club member? Maybe it was that special-offer email. Or that Facebook post. No, wait: it was probably the Facebook ad! Or maybe that amazing blog post on the benefits of exercise (probably not). You’re spending time and money on all…

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Eight Reasons Fitness & Health Websites Don’t Work

Wondering if your yoga, fitness, weight loss or medical website has the right stuff? Watch out for these landmines. 1. Superficial, generic content or marketing “fluff” Your wellness business’s website content exists for a reason: to compel visitors to take action. Every piece of content should do a job: Tell users who are ready to…

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