The Business of Wellness Blog
Advice, research, how-to's & guides for owners & business leaders.
Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

Top Picks
The Littlest Billboard: Turn Your Business Card Into A Marketing Machine
The problem with your existing business card is that it's just an introduction...and a pretty dull one, too. Traditional card: "Hi, I'm Leslie." (and the ...
Quick Start Guide: Wellness and Fitness Loyalty and Frequent Shopper Programs
Fitness and wellness loyalty programs are like a warm hug for your most loyal, committed customers, members and clients. Fortunately, they're easy for even the most ...
Customer-Employees: Valuable Asset Or Worst Nightmare?
Thrilled customers often want to work for your wellness business. These folks can be invaluable employees...or turn into your worst nightmare. They're wonderful advocates, with ...