The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

If You Can’t Say Something Nice…

I'm one of those folks who avoids brick-and-mortar shopping like the plague during the holiday season. If I can't get it via the Internet or ...
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The Secret Menu: How Anti-Marketing Strengthens Customer Loyalty

If you've ever been a REALLY loyal patron at a restaurant, you know that most have "secret menus", not-on-the-menu items that only the regulars know ...

Interviewing Techniques to Match the Right Wellness Professional with the Right Job

Traditional interviewing doesn't work for wellness businesses. Yet turnover's hugely expensive—so you need to get hiring right the first time. Here's how. Staff turnover is ...

What Is Your Wellness Business Really Telling Your Customers?

What Clients Wish Your Wellness Business Would Do Differently

Buzzkill: When Your Wellness Business's Reputation Becomes Its Weakness