The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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The Littlest Billboard: Turn Your Business Card Into A Marketing Machine

The problem with your existing business card is that it's just an introduction...and a pretty dull one, too. Traditional card: "Hi, I'm Leslie." (and the ...

Quick Start Guide: Wellness and Fitness Loyalty and Frequent Shopper Programs

Fitness and wellness loyalty programs are like a warm hug for your most loyal, committed customers, members and clients. Fortunately, they're easy for even the most ...
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Customer-Employees: Valuable Asset Or Worst Nightmare?

Thrilled customers often want to work for your wellness business. These folks can be invaluable employees...or turn into your worst nightmare. They're wonderful advocates, with ...

Crisis Communications: The 10-Point Plan for Health, Fitness & Wellness Businesses

Chop Wood, Carry Water: The Value of Consistency in Wellness Businesses

82 Non-Cash Rewards For Health & Wellness Employees When Raises Are Out Of The Question