The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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Can Money Buy Love? PPC Insights for Health Clubs & Wellness Businesses

[two_third]Pay-per-click (PPC) advertising is a great way to attract new health club members and wellness clients -- but like every effective marketing strategy, the devil ...

Rain, Snow, Cold, Heat: Seasonal Opportunities To Delight Customers

The changing seasons are full of opportunities for health and wellness businesses to provide unexpected moments of delight for customers who feel picked on by ...

The COVID-19 Action Plan for Health & Wellness Businesses

Brick-and-mortar health clubs, yoga studios, wellness centers and medical offices suddenly find themselves facing existential challenges. Your customers, clients and members have suddenly vanished, thanks ...

Why Google’s Bar Is Higher For Health & Wellness Businesses

Direct Mail Strategies For Health & Wellness Businesses Part 1: Campaign Goals, Timeline & List Selection

Does Your Health Club Need Customer Relationship Management (CRM) Software?