The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Why One-and-Done Marketing Fails Every Time

Why one-and-done marketing campaigns fail miserably, circa 1885! Reported to have been said by Thomas Smith, a London businessman, to advertisers: The first time people ...
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Try This: The Saf-T-Pop Customer Loyalty Reward, Reinvented For Wellness Businesses

When I was little, the doctor who gave me allergy shots always let me choose a lollipop out of a jar after the appointment. My ...
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Creating The Right Setting: Why The Inside Space At Your Wellness Biz Matters

When was the last time you thought about the inside environment you’ve created for your healthy lifestyle business? Of course you keep it clean and ...

Death by a Thousand Nicks: What Former Customers Can Teach You About Customer Retention

Customer Service and Client Respect: Tips For Healthcare Professionals

Winterize Your Wellness or Fitness Business For Season-Ready Customer Service