The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.


Top Picks

Prochaska’s Stages of Readiness to Change: An Introduction for Wellness Professionals

Prochaska's stages of change model helps wellness professionals understand why people "just won't change." Here's an overview. Do you know people who fit each of ...

Customer Perspective: How Your Customers Experience Your Fitness, Wellness or Health Club

Sometimes it takes every moment you have just to keep the balls in the air when you manage your own business. And the big picture, ...

Why Your Wellness Business Leadership Personality Matters

Quick check: As a wellness business leader, does your management style fit one of these personas? If so, you face special challenges growing your business. ...