Look at this picture (click to zoom) and see if you can spot what’s missing. Then compare your answer to ours.
Here’s our answer:
This strip-mall chiropractic clinic doesn’t have any contact or hours information posted on their storefront.
- No phone numbers.
- No website.
- No hours.
It’s not posted inside, where you can see it if you press your nose against the glass, either.
No name painted on the door or the window at eye-level. (They do have a sign up high on the facade that you can’t see in this picture. But all it has is their name.)
They’re in a location with lots of walk-by traffic, so it just kills me that they’re making it so hard for new clients to even notice them, much less get in touch.
If you’re just walking past them on the sidewalk, you’d never know what they do.
If by chance this business caught your eye as you walked past, you’d actually have to walk out into the middle of the parking lot, get out paper and pen, and write the name down, so you could Google it later.
No wonder they never seem busy.
They probably want to avoid the cost of paying to add the hours now; then paying to change them later.
Or they worry about how they’ll handle special hours or holiday hours if they’ve got them printed on the glass.
But this is missing the bigger point: far more potential customers walk by every single day, see nothing at all, mentally shrug and just keep going.
Here’s what they should do:
Put a box with “take-one” cards at eye level next to the front door.
Cards including simple design costs are extremely affordable. You can use the same design and even the same content over and over, until you add a new program or service.
Inexpensive, great for walk-by traffic, gives potential clients a tangible reminder that many will keep, and actually does more selling than just posting your hours on the window can.
(That said, we’re fans of doing both!)