The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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Altruistic Marketing: Selling During Economic Downturns & Recessions

Recessions, pandemics, economic downturns: they cut discretionary spending almost overnight and pose existential challenges for health & wellness businesses. As we explained here, altruistic marketing ...

Better-Than-Face-To-Face Customer Service

This is how online customer service SHOULD work.  Food for thought: does your customer service live up to this standard, online OR in-person? Gold's Gym, ...

New Year’s Resolutions For Wellness Businesses: STOP Doing These Things!

In “New Year’s Resolutions For Wellness Businesses (Part 1)” we told you about 9 things you can START doing. Here's our list of 9 things ...