The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.


Top Picks


The Online Marketing Checkup for Fitness and Wellness Businesses

Self-score this sanity check to assess online marketing effectiveness at your corporate fitness, yoga, healthy lifestyles or corporate wellness business. "Yes" answers indicate that you're ...

Training Loyal Members to Be Ambassadors for Your Fitness Brand

Do you ever wonder where those glowing testimonials come from? You know, the ones that come from the heart, and make sales and marketing so ...
priority checklist

Stop/Start/Continue: Wellness Marketing Priorities for 2019

Stop 1. Blogging or posting without a specific, strategic purpose The world has enough posts about drinking eight glasses of water/day. Please don't pay someone ...