The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.


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WebSavvy Chat: Converting Website Visitors for Integrated Medical Clinic, Family Wellness Newsletters Targeting Existing Clients

Transcript of a WebSavvy chat on website conversions and wellness newsletters Q (Jumpy): Leslie, I'm the marketing manager for my company. We have three family wellness ...

Customer Service and Client Respect: Tips For Healthcare Professionals

If you're transitioning from a hospital or medical practice to consumer wellness, you probably need to step up to an entirely new standard of customer ...

Twenty Ways To Improve Your Wellness Business Cash Flow

Many small fitness and wellness businesses that fail were profitable. What killed them? Often, the culprit was poor cash flow. They simply didn't have enough ...

What Hansel & Gretel’s Breadcrumbs Teach Wellness Businesses About Integrated Online Marketing

Five Essential Holiday Email Promos for Fitness & Wellness Businesses

Connecting To Customers: Newsletter Tips For Health & Wellness Businesses

If You're Really Good, You Can Lose Lots Of Customers At Once

Sweating the Details: Why Doing Just One Thing Right Is a Good Way to Grow Your Business

Quick Start Guide: Wellness and Fitness Loyalty and Frequent Shopper Programs