The Business of Wellness Blog
Advice, research, how-to's & guides for owners & business leaders.
Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.
Top Picks
Fitness, Nutrition & Wellness Newsletters: Subject Lines That Make 'Em Look!
Do your health club or wellness center's marketing emails and newsletter subject lines actually work? Or are they the last thing you write, with the least ...
Why Do Customers Really Buy Your Health, Wellness & Fitness Services?
We always ask fitness, nutrition and wellness clients why their customers buy from them. The answers usually sound like this: "We've reinvented the fitness experience." ...
The Wellness Business Playbook, Part 2: Management Lessons From Pro Sports
The last bars of the Star Spangled Banner fade. The crowd goes wild. Your team takes the field. "We’re #1!". Someone else shouts, “Let’s play ...
