The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Sales & Marketing

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Email Marketing 101 For Health & Wellness Businesses

Email marketing is like a power tool - it's got incredible capabilities, but you can cause real damage if you don't know how to use ...
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Customer Experience

Rain, Snow, Cold, Heat: Seasonal Opportunities To Delight Customers

The changing seasons are full of opportunities for health and wellness businesses to provide unexpected moments of delight for customers who feel picked on by ...
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Management & Leadership

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Epic Goals, Expeditionary Thinking: Ten Business Planning Tips to Help Your Wellness Biz Survive Its Dreams

Don't get us wrong: Dream Big. But before you set out on an adventure to grow your wellness business into a multi-state, thousand-franchise juggernaut, make ...
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Sales & Marketing Hub

Featured

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How Health Clubs Can Optimize a Small Google Ads Budget

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How Blogs/Social Media Convert Wellness Prospects Into Customers

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WebSavvy Chat: Converting Website Visitors for Integrated Medical Clinic, Family Wellness Newsletters Targeting Existing Clients

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10 Steps To Successful New Wellness Programs

Program Innovation

Weight Loss Programs: The Local Search, SEO & PPC Cheat Sheet

ClubIndustry WebSavvy • Google Ads • Local Search/SEO • PPC Advertising • Weight Loss & Obesity

7 Offline Local Marketing Tips for Fitness, Nutrition and Wellness Businesses

Health Fair, Webinar & Event Marketing • Offline Marketing • Print Marketing

Customer Experience

Featured

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How Your Wellness or Fitness Business Can Deliver Ritz-Carlton Service on a Ritz Cracker Budget

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Speaking Is Silver, Listening Is Gold: Five Best Practices For Truly Hearing Your Wellness Customers

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Customer Perspective: How Your Customers Experience Your Fitness, Wellness or Health Club

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Bad Online Customer Reviews: 12 Do's & Don'ts For Health Clubs, Yoga Studios & Wellness Centers

ClubIndustry WebSavvy • Customer Reviews & Feedback • Social Media Marketing

But Will They Tattoo Your Name On Their Bodies? Ironclad Loyalty for Wellness Businesses

Loyalty, Retention & Winback

Training Loyal Members to Be Ambassadors for Your Fitness Brand

Customer Reviews & Feedback • Loyalty, Retention & Winback

Management & Leadership Hub

Featured

New Year’s Resolutions For Wellness Businesses: STOP Doing These Things!

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Five Ninja Warrior Lessons for Your Wellness Business

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Twenty Ways To Improve Your Wellness Business Cash Flow

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The Ultimate Wellness Business

Planning & Strategy

Chop Wood, Carry Water: The Value of Consistency in Wellness Businesses

Planning & Strategy

Sales Management and Compensation Strategies for Health and Wellness

People Management