The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.


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Deluding Yourself About Qualified Fitness and Wellness Prospects?

Are you killing time with strangers…or selling to qualified fitness, nutrition and wellness prospects? Check your list of prospects against these five questions: 1. Do prospects have ...

Bad Online Customer Reviews: 12 Do's & Don'ts For Health Clubs, Yoga Studios & Wellness Centers

Uh-oh. Your health club's got a nasty online review from an unhappy member. Should you ignore it? Call your lawyer? Or respond? Could it have been ...

Interviewing Techniques to Match the Right Wellness Professional with the Right Job

Traditional interviewing doesn't work for wellness businesses. Yet turnover's hugely expensive—so you need to get hiring right the first time. Here's how. Staff turnover is ...