How to Leverage Online Reviews: Power Tips for Health and Wellness Businesses

Reviews should be the #1 marketing priority for gyms, health clubs, yoga, weight loss, healthy lifestyle coaching, medical practices and pretty much every other local health, fitness or wellness business. BrightLocal reports that 86% of consumers — and 95% of millennials — read an average of ten reviews before they trust a business. And consumers…

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The Secret Menu: How Anti-Marketing Strengthens Customer Loyalty


If you’ve ever been a REALLY loyal patron at a restaurant, you know that most have “secret menus”, not-on-the-menu items that only the regulars know about.  Knowing about — and ordering from — the secret menu identifies you as part of a privileged elite for which the business would do practically anything. Do you have customers like…

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