Customer Experience

We always ask fitness, nutrition and wellness clients why their customers buy from them. But what do we really know about customer motivation?

If you’ve ever been a REALLY loyal patron at a restaurant, you know that most have “secret menus”, not-on-the-menu items that only the regulars know about.  Knowing about — and ordering from — the secret menu identifies you as part of a privileged elite for which the business would do practically anything. Do you have customers like…

If your club has deep pockets and lots of employees, it’s a lot easier to guarantee warm, fresh towels, sparkling clean and working equipment, and pizza party Fridays. But you don’t have to spend millions to earn the lasting respect of your customers and build sales through referrals. Here’s why doing just one thing right is critical to…

Have you ever sent an email through the “contact us” button on a website, only to wait days – or weeks – for a response? Has it become the norm now, to call a business, and instead of actually reaching a person, we’re forced to navigate through a tedious phone system menu (or our call…

Sometimes it takes every moment you have just to keep the balls in the air when you manage your own business. And the big picture, the business plan, the marketing projects, the staff scheduling – they’re all critical to the success of your wellness, fitness or health business. However you can’t afford to lose focus…