Customer Service, Loyalty & Feedback
Uncovering Customer Motivation: Eight Vital Questions
We always ask fitness, nutrition and wellness clients why their customers buy from them. But what do we really know about customer motivation?
Read MoreHow to Leverage Online Reviews: Power Tips for Health and Wellness Businesses
Reviews should be the #1 marketing priority for gyms, health clubs, yoga, weight loss, healthy lifestyle coaching, medical practices and pretty much every other local health, fitness or wellness business. BrightLocal reports that 86% of consumers — and 95% of millennials — read an average of ten reviews before they trust a business. And consumers…
Read MoreThe Secret Menu: How Anti-Marketing Strengthens Customer Loyalty
If you’ve ever been a REALLY loyal patron at a restaurant, you know that most have “secret menus”, not-on-the-menu items that only the regulars know about. Knowing about — and ordering from — the secret menu identifies you as part of a privileged elite for which the business would do practically anything. Do you have customers like…
Read MoreSweating the Details: Why Doing Just One Thing Right Is a Good Way to Grow Your Business
If your club has deep pockets and lots of employees, it’s a lot easier to guarantee warm, fresh towels, sparkling clean and working equipment, and pizza party Fridays. But you don’t have to spend millions to earn the lasting respect of your customers and build sales through referrals. Here’s why doing just one thing right is critical to…
Read MoreFitness Marketing Lessons from Extreme Athlete and Strongman Competitions
The modern Olympic pentathlon, which features fencing, swimming, horseback riding, pistol shooting, and running, got its start as a trial of military readiness. They were the original extreme athletes. Interestingly, it turns out that feeling of being able to tackle anything is a pretty powerful motivator.
Read MoreHow Quickly Does Your Wellness Biz Respond to Phone Calls and Emails?
Have you ever sent an email through the “contact us” button on a website, only to wait days – or weeks – for a response? Has it become the norm now, to call a business, and instead of actually reaching a person, we’re forced to navigate through a tedious phone system menu (or our call…
Read MoreCustomer Perspective: How Your Customers Experience Your Fitness, Wellness or Health Club
Sometimes it takes every moment you have just to keep the balls in the air when you manage your own business. And the big picture, the business plan, the marketing projects, the staff scheduling – they’re all critical to the success of your wellness, fitness or health business. However you can’t afford to lose focus…
Read More5 Day-to-Day Business Practices Your Wellness Business Should Stop Doing NOW
As a wellness business owner, it’s easy to focus on what you’re not doing or not doing right. But what about the things you’re already doing? Here are the 5 most common business practices we encounter that we wish our clients would just… stop doing!
Read MoreIs Social Media the WikiLeaks of Your Fitness or Wellness Business?
What happens when a social media “brushfire” of negative posts harms your fitness or wellness brand, sales, and Google rank?
Read MoreDoes Your Selling Get In The Way Of Buying?
Buying a new mailbox for my house gave me a new appreciation for why fitness and wellness businesses should tailor their sales process to their customer’s buying process, and not vice-versa.
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