The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

confident-business-leader-550x600

Top Picks

10 Steps To Successful New Wellness Programs

Use our checklist to avoid unpleasant surprises and ensure predictable profits when you launch new fitness services or wellness programs. Addressing all 10 steps with ...

Speaking Is Silver, Listening Is Gold: Five Best Practices For Truly Hearing Your Wellness Customers

If speaking is silver, listening is gold. This Turkish proverb is excellent advice for health and wellness businesses. Put it into action with these five ...
clipart-coach_clipart.jpg

Wellness Business Plan Strategies: Lessons from Pro Sports

The best business plan for wellness businesses uses the same playbook that works for pro sports teams.  Business plans matter. Marketing plans matter. Strategy matters. ...

10 Reasons Your Fitness or Wellness Business Loses Customers & What You Can Do About Them

Don’t Wait! Teach Your Wellness Staff How to Discuss Weight With Skill and Care

How Quickly Does Your Wellness Biz Respond to Phone Calls and Emails?