Self-score this sanity check to assess online marketing effectiveness at your corporate fitness, yoga, healthy lifestyles or corporate wellness business.
It’s easy to overlook accomplishments in the day-to-day hustle, and just as easy to miss where you might be falling behind. Ask yourself if your wellness business plan meets these key checkpoints; and if you’re feeling stuck, use your answers to guide you to the areas that need a fresh approach.
- “Yes” answers indicate that you’re actively managing your marketing activities and making the most of your online presence.
- “No” answers indicate that you’re under-marketing your wellness business – or that you’re simply going through the motions, doing the same thing you did last year, without actively managing towards a business result.
- “Not sure” means that you’re not actively managing your online marketing activities. If they’re effective, it’s a lucky accident. Hope isn’t a plan, right?
Includes regular (monthly, weekly) newsletters as well as periodic standalone
|Our email subscribers have consistently grown from month to month.||YES||NO||NOT SURE|
|Our email click-throughs have stayed the same or increased from month to month.||YES||NO||NOT SURE|
|We experience no more than 1 – 2 unsubs or spam reports in most months.||YES||NO||NOT SURE|
|We actively delete subscribers with undeliverable addresses.||YES||NO||NOT SURE|
|We send an email newsletter once/month.||YES||NO||NOT SURE|
|Every page of our website has an email sign-up.||YES||NO||NOT SURE|
|Our website time-on-site/time-on-page is improving.||YES||NO||NOT SURE|
|Our website bounce rate is improving.||YES ||NO || NOT SURE|
|The number of site visitors is increasing.||YES||NO||NOT SURE|
|We know which content is most popular on our website.||YES||NO||NOT SURE|
|We respond to emails received via the website within 1 business day or less.||YES||NO||NOT SURE|
|We monitor email response time to ensure that we meet our guidelines.||YES||NO||NOT SURE|
|Our homepage has a strong central tagline so visitors know right away who we are and what we do.||YES||NO||NOT SURE|
|Our pages include areas to address buying objections (FAQs, Pros/Cons, Product Guide).||YES||NO||NOT SURE|
|We have claimed AND fully completed all relevant social profiles – FB, T, LI, Yelp, Google & Bing.||YES||NO||NOT SURE|
|We actively use T and/or FB to communicate time-sensitive information.||YES||NO||NOT SURE|
|We actively promote our T presence and encourage clients to follow us on Twitter.||YES||NO||NOT SURE|
|We use unique video content (YouTube, Vimeo, etc.) to market our business.||YES||NO||NOT SURE|
|We respond to all comments posted on these social platforms.||YES||NO||NOT SURE|
|Even if you haven’t used it, you understand the advertising options on FB.||YES||NO||NOT SURE|
Search Engine Optimization
|We know which keywords are most relevant to our business.||YES||NO||NOT SURE|
|Each keyword or keyword phrase has one or more pages dedicated to it on our website.||YES||NO||NOT SURE|
|We have created a dedicated landing page for each of our major products, services or programs.||YES||NO||NOT SURE|
|Every page of our website has our NAP (name/address/phone number).||YES||NO||NOT SURE|
|Our Google My Business profile is complete and we monitor and update it routinely.||YES||NO||NOT SURE|
|We are working towards/achieved the Google local listing “3-pack’ via ratings, SERP, Maps, and GMB.||YES||NO||NOT SURE|
|We have conversion tracking in place for Google Ads and/or FB ads.||YES||NO||NOT SURE|
|Our Google Analytics and Google Ads accounts are linked.||YES||NO||NOT SURE|
|We monitor our PPC ad accounts weekly.||YES||NO||NOT SURE|
|We track our cost/conversion for Google Ads and/or FB.||YES||NO||NOT SURE|
|Our ads point to dedicated landing pages on our website.||YES||NO||NOT SURE|
Reflects integration between your online activities and everything you
do offline to market your wellness business.
|Our printed marketing materials (brochures, business cards, etc.) always include “pointers” to relevant digital content like PDF downloads or newsletter signups.||YES||NO||NOT SURE|
|In-person meetings, appointments and presentations always include physical leave-behinds/take-homes that direct people to relevant digital content.||YES||NO||NOT SURE|
|We always have a plan for collecting new email addresses from attendees at open houses, webinars, free seminars and other public events.||YES||NO||NOT SURE|
Marketing and Operational Efficiency
Assesses your use of less-effective or overhyped marketing activities as well
as your use of the web to streamline routine customer activities.
|We have combined PPC Google Ads and optimized SEO for better results in both areas.||YES||NO||NOT SURE|
|We avoid paying for “guaranteed first page” search result listings and backlinks.||YES||NO||NOT SURE|
|We are paying only for services we actually use (ex: web-conferencing service or email hosting service like Constant Contact or Mailchimp).||YES||NO||NOT SURE|
|We can make routine web content changes ourselves without paying a developer.||YES||NO||NOT SURE|
|We provide key customer functions like appointment scheduling and membership renewal online and update this info routinely.||YES||NO||NOT SURE|