The Business of Wellness Blog
Advice, research, how-to's & guides for owners & business leaders.
Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.
Top Picks
Whole Foods Market, Healthwashing, and Magical Thinking
I give Whole Foods credit for great marketing and positioning (although they've lost ground lately). On the other hand, pretty much inventing healthwashing is nothing to ...
At The Gym Monday…"Don't Move! Sit Still!"
…the irony was almost more than I could stand. No childcare or kids' fitness activities at my current gym, and naturally no kids allowed on the floor. So ...
Invisible Disabilities: Is Your Fitness Business Discriminating?
Is your fitness or wellness business accidentally discriminating against the very folks you're trying to help? Many customers have invisible diseases or disabilities. They need ...
