Winter is here: colder temps, holidays, shorter days. Time to make your healthy lifestyle business a welcoming oasis amidst challenging weather and the chaotic holiday season.
Market for the Season
During the holidays, people are looking for discounts and gift ideas. Your marketing, services and retail products need to be adjusted accordingly. Here are some ideas on how to do that.
It Might Be Cozy Inside, But Folks Have to Get There First
Make it worth the visit! You might think that since your health club or fitness center is climate controlled that you don’t need to make any changes just because the seasons have changed. Think again. Your customers shoveled the driveway, braved the icy roads, or dashed through the driving rain to get to your front doors. Here are some easy and inexpensive perks you can offer your customers for various climate conditions.
Enlightening Seasonal Seminars
People expect to hear about weight loss, exercise, and diet during the holidays and especially as we get closer to making New Year’s resolutions. And those are valid and important topics for healthy lifestyle businesses. But consider going beyond the expected subjects to create awareness for other health issues.
A good candidate for a winter awareness campaign is SAD – Seasonal Affective Disorder. Diagnosing and treating this disorder may be beyond the scope of your expertise or services, but simply providing information about it could be helpful to many of your clients.
Another good topic this time of year is safety. Research info on seasonal safety like cold weather preparation tips, kid safety tips, flu prevention, antibiotic cautions and more.