Non-Profit Marketing: Why Non-Profit Organizations Struggle


Big chronic disease non-profits — folks like the American Diabetes Association and others — are up against competition they don’t even recognize: empowered patients and supporters. The evolution of patient engagement and social platforms exposes fundamental flaws in their understanding of their cause, their stakeholders, and how to engage them.

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Training Loyal Members to Be Ambassadors for Your Fitness Brand


Do you ever wonder where those glowing testimonials come from? You know, the ones that come from the heart, and make sales and marketing so easy they’re almost unnecessary? It starts with knowing who your club’s most devoted fans are, engaging and cultivating a mutually rewarding business relationship with them, and letting things happen naturally. Here’s how:

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