Google Ads Package for Health, Fitness & Wellness

This package is available for most wellness businesses which do not provide licensed or regulated services. 

If you're a licensed healthcare provider, please contact us for a custom quote.

Our standard package covers businesses that have a single location and one major line of business plus a couple of secondary services or programs.

If you're not sure, drop us an email with your details.

If you have multiple locations or multiple major lines of business, email us with the details. We'll tell you whether your business fits our standard package. If it doesn't, we'll provide a custom quote.

Examples of one major line of business:

• A yoga & meditation studio
• A neighborhood fitness business or gym that offers cardio equipment, weights, and personal training
• A weight-loss program

Example of multiple major lines of business:

• A large health club with an extensive cardio floor, comprehensive and varied group fitness class lineup, extensive strength conditioning options, spa, cafe, indoor/outdoor pools plus dry and steam saunas, a full yoga program, a weight loss program, personal training and a full summer program for kids

Nope. In fact, that would be a conflict of interest, since we advise you on how much to consider spending on Ads.

The only person who pays us is you. Your one-time fee covers setting up and optimizing your Google Ads account.

It also covers showing you how to use your own Ads data to adjust your budget up or down in the future.

For most fitness and wellness businesses, no. We use Google's latest machine learning and advanced Google Ads features. They generally perform well and don't normally require constant attention (no matter what ad agencies tell you!). 

For businesses like medical practices whose campaigns often require ongoing management to perform well, we charge a monthly or quarterly management fee. It is not based on your ad spend, and we do not require a long-term commitment. 

In both scenarios, we teach you how to understand and use your metrics to flag possible issues as part of your campaign launch. Even without monthly management services, you can always bring us back in to do a quick diagnostic and tune-up. 

The kickoff call is where we gather critical insight into:

• Your business approach and goals
• Your programs and services
• How customers experience your business

We'll ask questions about things only you can tell us, like:

• "Tell us about one of your very best customers, someone you know tells other people about how great your business is."
• "What are some of the most common things your typical prospects are worried about?"

We then combine this with our own research into what your customers prize about your specific approach.

This determines how we configure your Google Ads campaign and how we write your Google Ads marketing copy.

The kickoff call lasts about 45 minutes. You can include key team members if you wish.

We normally do videoconferences, but if you'd prefer audio that's fine. Just keep your webcam off or stick a piece of tape over it.

You can have us do a one-time campaign tune-up so you get prospects who want the cool new stuff. Typical examples:

• Your traditional health club now offers medical spa services
• Your family medicine practice just added a major new weight loss program
• Your yoga studio now offers teacher training or gym-style group fitness classes

Google Ads rolls out new features all year long. Some are implemented automatically. Some require action by the business.

Most clients have us do a quick "check up" on their campaign once or twice each year to make sure they take full advantage of any newly added capabilities.

Sometimes local market conditions change, or Google makes a change that affects your campaign.

As part of your campaign launch, we teach you how to use your ongoing Google Ads metrics to spot possible issues.

If you see negative trends, you can have us do a quick diagnostic and tune-up. 

Our fee to create your campaign is one-time only and non-recurring.

Once your campaign launches, Google will bill your credit card monthly for the actual clicks and calls your ads receive. 

You decide on your monthly budget. Google guarantees that it will never charge you more than the maximum monthly budget you set.

In our experience, the starting point for most single-location local wellness businesses new to Google Ads is around $5-10/day, which is $150-$300/month. 

We'll explain different budget scenarios so you can choose the one that works best for you.

You can raise or lower your budget anytime you want to.

You can also suspend your campaign at any time for as long as you wish.

There is no daily, weekly or monthly commitment.

Tracking codes

You'll probably need to have your website developer add certain Google tracking codes that we'll provide you. These codes help Google optimize your results. They also provide your business with performance metrics.

Landing page improvements

Your Ads will probably need to point to existing pages on your site.

If we notice anything that you should tweak to improve your Ads results, we'll let you know so that your team can update accordingly.

A conversion is simply the "next step" you want your prospect to take after they click on your ad. You want to track conversions so that you can make sure Google Ads is paying off for you.

For example, prospects might typically

• Call you
• Visit your business
• Attend a free class
• Schedule an appointment for an assessment
• Visit a particular web page

We'll discuss conversion goals on your Advertising Strategy Kickoff Call, so don't worry if you're not sure what to use.