Radial’s 23 insider tips for picking the best outside marketing help for your fitness, nutrition or wellness business, inspired by conversations with Kim Moon of the Caribbean Yoga Conference. Kim, founder of the conference, shared some “lessons learned” from her experiences in hiring marketing firms to promote the conference.
Her biggest takeaway was the importance of hiring a marketing company that actually has experience in doing what you want done.
The first company she tried knew events, but not yoga; the second company knew yoga, but couldn’t handle detailed projects. Only the third company could handle both dimensions.
And as Kim said, that meant “they were able to be ten steps ahead of me, and spot-on with their messaging and approach.”
I’ve heard variations on this theme quite a few times from clients. Here’s a list of criteria that can help you get it right the first time when you decide to hire outside marketing help: [table id=1 /]
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