The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Sales & Marketing

Gold’s Gym: Why You Can’t Have Your Cake & Eat It Too

I want to share a real-life example with you of what happens when your business strategy and marketing tell one story, yet customers experience something ...
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Customer Experience

What Is Your Wellness Business Really Telling Your Customers?

Health and wellness clients, members and patients are smart. They know exactly what we're thinking, because our actions send clear messages every day. 1. We ...
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Management & Leadership

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Why Your Wellness Business Leadership Personality Matters

Quick check: As a wellness business leader, does your management style fit one of these personas? If so, you face special challenges growing your business. ...
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Sales & Marketing Hub

Featured

Facebook Best Practices For Health and Wellness Businesses

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Jumpstart Your Health Club’s Digital Marketing Biometrics

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Why Facebook's Not A Silver Bullet For Wellness Businesses

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Getting Local Search Right: Why the Local Marketing Triangle Matters for Health & Fitness Businesses

Local Search/SEO

Online Book Publishing: Extending Your Fitness & Wellness Brand

ClubIndustry WebSavvy • Personal Branding

Your Shoestring Guide to Online Health Club Marketing

ClubIndustry WebSavvy • Email Marketing • Local Search/SEO • Social Media Marketing • Website Marketing

Customer Experience

Featured

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Death by a Thousand Nicks: What Former Customers Can Teach You About Customer Retention

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Make Suggestion Boxes Work In Your Wellness Business

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Let’s Call The Whole Thing Off: When Your Wellness Business Has Customer Myopia

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How To Get Online Reviews From Fitness, Nutrition and Wellness Clients

Customer Reviews & Feedback

Why Do Customers Really Buy Your Health, Wellness & Fitness Services?

Competition & Pricing • Customer Reviews & Feedback • Loyalty, Retention & Winback • Planning & Strategy

Does Your Health Club Need Digital Care?

ClubIndustry WebSavvy • Tools and Resources

Management & Leadership Hub

Featured

When The Good Get Going: Retaining Star Wellness Employees

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Five Things Wellness Business Leaders Should Never Do

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Watch the Road, Not the Rearview: Strategy Tips for Growing Fitness and Wellness Businesses

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Tests, Interviews, Demos: Getting Wellness Hiring Right

People Management

Cause Capitalism And Why Your Wellness Business Should Care

Planning & Strategy

An Apple iPad A Day Keeps The Doctor Away

Planning & Strategy