The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Corporate Wellness ROI: Bulletproofing Return on Wellness for Business Clients

Four different clients have called me to talk about how best to present corporate wellness ROI for the employee wellness programs they sell. Since it ...
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What Clients Wish Your Wellness Business Would Do Differently

From surprising to mundane, what a lot of wellness customers wish you'd do differently in your health club, fitness center or employee wellness and healthy ...
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Insiders Only: Time Management For Health and Wellness Professionals

Health and wellness really is different--even when it comes to time management! These four strategies tackle the most common schedule management challenges for health and ...

How Wellness Businesses Can Thrive During A Recession

But We're DIFFERENT! How Uniqueness Can Kill Your Wellness Brand

Customer Personalities: Marketing To Every Potential Customer