The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Sales & Marketing

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Is Facebook Advertising Right For Your Health Club?

Paid Facebook advertising for health clubs and fitness businesses offers an affordable, more engaging and better-targeted alternative to Google Adwords pay-per-click campaigns. Once you understand ...
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Customer Experience

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Bad Online Customer Reviews: 12 Do's & Don'ts For Health Clubs, Yoga Studios & Wellness Centers

Uh-oh. Your health club's got a nasty online review from an unhappy member. Should you ignore it? Call your lawyer? Or respond? Could it have been ...
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Management & Leadership

What Your Wellness Business Can Learn From The Dallas Mavericks

We had Dallas Mavericks season tickets for nearly 20 years. Most of that time they were pitiful wannabes...so bad they were known as the "Mav-wrecks." ...
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Sales & Marketing Hub

Featured

WebSavvy Chat: Marketing Corporate Wellness, Nutrition Franchises, Trial Member Turnover, LinkedIn Networking

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SEO + PPC: The Yin & Yang of Wellness Marketing

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Use Homework Selling To Target Really-Ready-To-Buy Wellness Prospects

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Try This: Do Ask, Do Tell

Try This

Health Clubs and Competition: Is Your Business Wal-Mart, Kroger Or Whole Foods Market?

Competition & Pricing

Open Houses: Tips, Tricks & Traps For Wellness Businesses

Health Fair, Webinar & Event Marketing • Offline Marketing

Customer Experience

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Better-Than-Face-To-Face Customer Service

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Do Your Wellness Competitors Love Your Customer Service?

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Walk in the Shoes of the Deconditioned

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Try This: The Saf-T-Pop Customer Loyalty Reward, Reinvented For Wellness Businesses

Loyalty, Retention & Winback • Try This

Does Your Health Club Need Digital Care?

ClubIndustry WebSavvy • Tools and Resources

Turbocharge Your Fitness, Nutrition and Wellness Reviews and Testimonials

Customer Reviews & Feedback

Management & Leadership Hub

Featured

Time Management for Wellness Professionals: What Works and What Doesn’t

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82 Non-Cash Rewards For Health & Wellness Employees When Raises Are Out Of The Question

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Employee Records: Five Keys For Wellness Businesses

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Choosing a Name and Tagline For Your Wellness Business

Planning & Strategy

What I’ve Learned From Fitness and Wellness Clients

Try This

Top 5 Digital Resolutions for Health Clubs

ClubIndustry WebSavvy