The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Fitness and Wellness Pricing Best Practices & Self-Quiz

Is your guilty secret is that you pulled prices for your wellness services out of thin air? Relax. You're not the first wellness owner to ...
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Walk in the Shoes of the Deconditioned

Over 65 million American adults are inactive and deconditioned. To attract them to health clubs, you've got to understand their fear of failure about improving ...
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What Kind of Procrastinator Are You?

Are you an Adrenaline Junkie? Or a Daydreamer, People Pleaser, Perfectionist or Worrier? About 20% of the population exhibits one of these five common styles ...