The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

How To Track Multi-Channel Club Marketing ROI

Was it the Google Ad that turned them from a prospect into your next health club member? Maybe it was that special-offer email. Or that ...
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How Your Wellness or Fitness Business Can Deliver Ritz-Carlton Service on a Ritz Cracker Budget

If your wellness center, fitness studio or health club is small, you may sometimes lament all the (perceived) power and dollars that the big chains ...

Time Moves In One Direction: The Moment to Act — H/T to Lee Colan

Lee Colan's essay challenges you to consider whether you're trickling away the minutes on the trivial, only to realize that the hours, days, months...years have vanished ...

WebSavvy Chat: Converting Website Visitors for Integrated Medical Clinic, Family Wellness Newsletters Targeting Existing Clients

Six Mobile-First Strategies for Health and Fitness Marketing

Networking Growth Strategies For Wellness Businesses