The Business of Wellness Blog
Advice, research, how-to's & guides for owners & business leaders.
Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.
Top Picks
Try This: Don't Sell Health Benefits
This Honda ad eloquently illustrates the REAL reason people buy cars. And indirectly, the way they buy wellness... which is not the same as selling ...
Walk in the Shoes of the Deconditioned
Over 65 million American adults are inactive and deconditioned. To attract them to health clubs, you've got to understand their fear of failure about improving ...
Self-Assessment: The Habits Of Good Management
Great managers combine an aptitude for leading people with a genuine interest in doing it extremely well.They learn from experience, never making the same mistake ...
