The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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YouTube: Show-And-Tell Marketing For Health Clubs

YouTube, the free service that allows you to upload online videos in two easy steps, can attract potential customers to your health and wellness business. ...
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Walk in the Shoes of the Deconditioned

Over 65 million American adults are inactive and deconditioned. To attract them to health clubs, you've got to understand their fear of failure about improving ...

How Health and Wellness Businesses Can Thrive During A Recession

These four to-do's help your wellness center, fitness business or employee wellness business survive -- even thrive --in an economic downturn or recession. 1) Renew your connections ...