The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

New FTC rules for Weight-Loss, Bloggers, Influencers & Celebrities

The old rule:  Your business could feature an unusually successful customer testimonial as long as you included a disclaimer stating "these results not typical".  Thus, ...

Online Surveys: Wellness Marketing's Swiss Army Knife

Did you think online survey tools were just for opinion polls? Not true! These tools are actually quick and easy ways for health clubs, yoga ...

The Wellness Business Playbook, Part 1: Management Lessons From Pro Sports

As summer turns to fall and then to winter, so, too, does the typical sports fan’s attention turn from the baseball diamond to the football ...