The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

confident-business-leader-550x600

Top Picks

Sales & Marketing

broken web page

Nine Reasons Fitness & Health Websites Don’t Work

Wondering if your yoga, fitness, weight loss or medical website has the right stuff? Watch out for these landmines. 1. Not answering the "Big Questions" ...
Read >

Customer Experience

Wordclipart-image001-thumbsup-down.gif

Bad Online Customer Reviews: 12 Do's & Don'ts For Health Clubs, Yoga Studios & Wellness Centers

Uh-oh. Your health club's got a nasty online review from an unhappy member. Should you ignore it? Call your lawyer? Or respond? Could it have been ...
Read >

Management & Leadership

wordclipart-interview-sign.jpg.jpg

Customer-Employees: Valuable Asset Or Worst Nightmare?

Thrilled customers often want to work for your wellness business. These folks can be invaluable employees...or turn into your worst nightmare. They're wonderful advocates, with ...
Read >

Sales & Marketing Hub

Featured

10 Simple Things Your Wellness Business Can Do Right Now to Improve Online Engagement

Read >

WebSavvy Chat: Marketing Corporate Wellness, Nutrition Franchises, Trial Member Turnover, LinkedIn Networking

Read >
pixabay-email-824310_1920-email-marketing.jpg

Email Fail! Top Ten Technical Errors In Email Marketing

Read >
Browse All Sales & Marketing >

Direct Mail Strategies For Health & Wellness Businesses Part 1: Campaign Goals, Timeline & List Selection

Direct Mail • Offline Marketing • Postcard Marketing • Print Marketing

Health Fair Marketing: Nine Tips for Wellness Centers, Health Clubs and Healthcare Providers

Health Fair, Webinar & Event Marketing • Offline Marketing

Marketing Your Business With Public Health Guidelines

Program Innovation

Customer Experience

Featured

binary-1327512_1920-digital-care.jpg

Does Your Health Club Need Digital Care?

Read >

Changing The Rules Of The Game

Read >

If You're Really Good, You Can Lose Lots Of Customers At Once

Read >
Browse All Customer Experience >

What Is Your Wellness Business Really Telling Your Customers?

Loyalty, Retention & Winback

Rain, Snow, Cold, Heat: Seasonal Opportunities To Delight Customers

Planning & Strategy • Try This

Money's Tight — How Can Fitness and Wellness Businesses Hang On To Members and Clients?

Loyalty, Retention & Winback

Management & Leadership Hub

Featured

The Confucius Checklist: Secrets of Knowledge Transfer to Employees & Clients

Read >

The Wellness Business Playbook, Part 2: Management Lessons From Pro Sports

Read >

The Incredible Business Advantage Of A Well-Informed Team

Read >
Browse All Management & Leadership >

Try This: Think Like A Grocery Store

Planning & Strategy • Try This

Top Five Time & Money Wasters in Wellness Businesses

Planning & Strategy

Watch The Damn Game! Reality-Based Management Practices For Wellness Businesses

Planning & Strategy