The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Content Marketing: The 411 For Wellness Businesses

Content marketing is the best way for wellness businesses to demonstrate their expertise, integrity and sincere interest in helping potential clients. And your website is ...
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Bad Online Customer Reviews: 12 Do's & Don'ts For Health Clubs, Yoga Studios & Wellness Centers

Uh-oh. Your health club's got a nasty online review from an unhappy member. Should you ignore it? Call your lawyer? Or respond? Could it have been ...
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Business Success Checklist For Corporate & Workplace Wellness Advisors

Helping employers reduce healthcare costs by addressing root causes of disability, workers' comp claims, absenteeism and presenteeism offers profits for many wellness businesses. Corporate wellness clients offer long-term relationships, ...

Don’t Wait! Teach Your Wellness Staff How to Discuss Weight With Skill and Care

The One Question Wellness Businesses Should Ask Customers

10 Reasons Your Fitness or Wellness Business Loses Customers & What You Can Do About Them