The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

confident-business-leader-550x600

Top Picks

wordclipart-image01-small-sport-event.jpg

Informal Athletic Events: Really Great Idea or Big Headache?

One step above a flash mob, several steps below the Boston Marathon. Informal events don't require event permits, road closures, advance approval, or cost thousands ...
pixabay-check-mark-163433_1280-customer-survey.jpg

Nine Customer Survey Best Practices For Wellness Businesses

Customer surveys give health clubs, corporate wellness providers and wellness centers an extra competitive edge. Experts say that keeping an extra 5% of your current customers ...
morguefile-Agreement-handshake.jpg

Try This: Sorting Contenders vs Pretenders When Your Wellness Business Is Hiring

You know how you get zillions of unqualified responses whenever you post a job –  often from people who clearly didn't even read the posting ...

Direct Mail Strategies For Health & Wellness Businesses Part 1: Campaign Goals, Budget, Timeline & List Selection

WebSavvy Chat: Marketing Corporate Wellness, Nutrition Franchises, Trial Member Turnover, LinkedIn Networking

Speaking of Speeches — How Can I Reduce Stage Fright?

Try This: The Saf-T-Pop Customer Loyalty Reward, Reinvented For Wellness Businesses

Resources for LGBT Older Adults & Seniors

Rain, Snow, Cold, Heat: Seasonal Opportunities To Delight Customers

From Royalty To The End Of The Road: Getting The Most From Your Wellness Business Staff

Time Management for Wellness Professionals: What Works and What Doesn’t

Creating The Right Setting: Why The Inside Space At Your Wellness Biz Matters