The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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Jumpstart Your Health Club’s Digital Marketing Biometrics

Member biometrics let your health club give targeted advice to improve individual results. Marketing biometrics help you understand your prospects' behavior so you can grow ...
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Death by a Thousand Nicks: What Former Customers Can Teach You About Customer Retention

Are customer retention issues killing your fitness or wellness business? We’ve all heard the old saw that it’s cheaper to keep customers than it is ...
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Your Strategic Plan: 365 Days For Your Wellness Business To Make A Difference

Every year, your health club, wellness center, yoga studio or weight loss business has 365 chances to make a difference for your customers, your businesses, ...