The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

How To Track Multi-Channel Club Marketing ROI

Was it the Google Ad that turned them from a prospect into your next health club member? Maybe it was that special-offer email. Or that ...

If You're Really Good, You Can Lose Lots Of Customers At Once

We just led a webinar on customer winback for health and wellness businesses, so watched a customer service train-wreck with fascination tonight at our corner pizza ...
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What Kind of Procrastinator Are You?

Are you an Adrenaline Junkie? Or a Daydreamer, People Pleaser, Perfectionist or Worrier? About 20% of the population exhibits one of these five common styles ...

Nine Reasons Fitness & Health Websites Don’t Work

WebSavvy Chat: Converting Website Visitors for Integrated Medical Clinic, Family Wellness Newsletters Targeting Existing Clients

How Wellness Businesses Can Thrive During A Recession

Drop-Outs: Nineteen Predictors of Lifestyle Change Failure

10 Reasons Your Fitness or Wellness Business Loses Customers & What You Can Do About Them

Try This: The Saf-T-Pop Customer Loyalty Reward, Reinvented For Wellness Businesses