The Business of Wellness Blog
Advice, research, how-to's & guides for owners & business leaders.
Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.
Top Picks
Would I Want To Hear From Me?
Here's a checklist based on our reviews of thousands of pages of fitness and wellness sales collateral and marketing materials -- websites, brochures, postcards, sales letters, ...
Buzzkill: When Your Wellness Business's Reputation Becomes Its Weakness
Your wellness business has built its reputation around "getting" people, great hours, awesome results, or fantastic customer service. And yet sales and membership numbers have dropped off. Why? ...
Twenty Ways To Improve Your Wellness Business Cash Flow
Many small fitness and wellness businesses that fail were profitable. What killed them? Often, the culprit was poor cash flow. They simply didn't have enough ...
