The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Shopping For A New Health Club: The Prospective Member’s Perspective

There's nothing like shopping for a new health club to remind you of the member perspective. I recently noticed a small neighborhood fitness center near ...
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Don’t Wait! Teach Your Wellness Staff How to Discuss Weight With Skill and Care

Every fitness, wellness or health business that works with overweight and/or obese clientele should add this obesity and health discussion guide to their must-read list. ...

When The Good Get Going: Retaining Star Wellness Employees

Tomorrow at 5 p.m. your top corporate wellness account manager tells you she's quitting. Which scenario describes your reaction? 1) Shell-shocked and at a complete loss to ...

Health Fair Marketing: Nine Tips for Wellness Centers, Health Clubs and Healthcare Providers

Is Marketing Your Health and Wellness Business A Necessary Evil?

How to Get More Health, Fitness & Wellness Clients: Fix Your Sales Funnel

What Is Your Wellness Business Really Telling Your Customers?

Rain, Snow, Cold, Heat: Seasonal Opportunities To Delight Customers

Do Your Wellness Competitors Love Your Customer Service?