The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Sales & Marketing

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8 Timeless Principles for Holiday Wellness Marketing

Your health and wellness business, fitness center, or health club has seen many holiday seasons come and go, and with them, opportunities to capitalize on ...
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Customer Experience

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Training Loyal Members to Be Ambassadors for Your Fitness Brand

Do you ever wonder where those glowing testimonials come from? You know, the ones that come from the heart, and make sales and marketing so ...
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Management & Leadership

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How To Be A Great Marketing & Consulting Client

By "great" I mean a client who gets the most bang for your buck when you hire us or another marketing firm to help get ...
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Sales & Marketing Hub

Featured

How Blogs/Social Media Convert Wellness Prospects Into Customers

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Weight Loss Programs: The Local Search, SEO & PPC Cheat Sheet

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Corporate Wellness Lead Generation and Prospecting: The Five Building Blocks

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The 17 Worst Fitness & Wellness Marketing Mistakes

Email Marketing • Local Search/SEO • Prospecting & Lead Generation • Social Media Marketing • Website Marketing

Wellness Businesses: How To Choose A Marketing Consultant or Marketing Agency

Planning & Strategy

WebSavvy Chat: Converting Website Visitors for Integrated Medical Clinic, Family Wellness Newsletters Targeting Existing Clients

Q&A

Customer Experience

Featured

Rain, Snow, Cold, Heat: Seasonal Opportunities To Delight Customers

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Losing the Retention Battle: Is Your Wellness Business on Auto-Pilot?

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When Respect For Clients Is Lacking: 9 Warning Signs

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Appearance Anxiety & Fitness Classes

Program Innovation

10 Reasons Your Fitness or Wellness Business Loses Customers & What You Can Do About Them

Loyalty, Retention & Winback

Training Loyal Members to Be Ambassadors for Your Fitness Brand

Customer Reviews & Feedback • Loyalty, Retention & Winback

Management & Leadership Hub

Featured

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The Ten-Question Business Plan for Fitness, Wellness and Healthy Lifestyle Businesses

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Three Steps To Working Well With Problem People

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The Wellness Business Playbook, Part 2: Management Lessons From Pro Sports

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Strategic Alliances: How Collaboration Goes Wrong

Collaboration & Comarketing • Planning & Strategy

New Year’s Resolutions For Wellness Businesses: START Doing These Things!

Financial Mgmt • People Management • Planning & Strategy

Meeting Management Tips By A Former CFO: What I Learned The Hard Way About Team Meetings

People Management