The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

When Less Is More: Make Each Click Count on Your Wellness Website

When new prospects visit your wellness website, do they see content and links purposed to help them take action? Or do they find themselves awash ...

Speaking Is Silver, Listening Is Gold: Five Best Practices For Truly Hearing Your Wellness Customers

If speaking is silver, listening is gold. This Turkish proverb is excellent advice for health and wellness businesses. Put it into action with these five ...

Interviewing Techniques to Match the Right Wellness Professional with the Right Job

Traditional interviewing doesn't work for wellness businesses. Yet turnover's hugely expensive—so you need to get hiring right the first time. Here's how. Staff turnover is ...

Refresh Your Wellness or Fitness Website: 15 Fast Fixes

WebSavvy Chat: Marketing Corporate Wellness, Nutrition Franchises, Trial Member Turnover, LinkedIn Networking

Try This: Let Your Fitness and Wellness Competitors Make You Look Good

Try This: The Saf-T-Pop Customer Loyalty Reward, Reinvented For Wellness Businesses

Money's Tight — How Can Fitness and Wellness Businesses Hang On To Members and Clients?

How To Get Online Reviews From Fitness, Nutrition and Wellness Clients

Managing Change In Your Health, Fitness or Wellness Business

Pitching Health, Fitness and Wellness To Investors: The Most Common Errors and Red Flags

Interviewing Techniques to Match the Right Wellness Professional with the Right Job