The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Gold’s Gym: Why You Can’t Have Your Cake & Eat It Too

I want to share a real-life example with you of what happens when your business strategy and marketing tell one story, yet customers experience something ...
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Winterize Your Wellness or Fitness Business For Season-Ready Customer Service

Winter is here: colder temps, holidays, shorter days. Time to make your healthy lifestyle business a welcoming oasis amidst challenging weather and the chaotic holiday ...
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Business Success Checklist For Healthy Lifestyle & Weight Management Businesses

Appearance, quality of life, and health-driven concerns over excess weight provide momentum for healthy lifestyle businesses, including wellness coaching, weight loss and weight management programs. ...

How To Choose The Right Growth Strategy For Your Health & Wellness Business

Chop Wood, Carry Water: The Value of Consistency in Wellness Businesses

Right Words, Right Time: Controlling the Conversation For Health & Wellness Business Leaders