The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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Why Serving Everyone Really Means Serving No One Well

I've met lots of small business owners in recent months who proudly proclaim "We serve everyone" when I ask about their specialty: from public relations ...
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Sweating the Details: Why Doing Just One Thing Right Is a Good Way to Grow Your Business

If your club has deep pockets and lots of employees, it's a lot easier to guarantee warm, fresh towels, sparkling clean and working equipment, and pizza party Fridays. ...
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Customer-Employees: Valuable Asset Or Worst Nightmare?

Thrilled customers often want to work for your wellness business. These folks can be invaluable employees...or turn into your worst nightmare. They're wonderful advocates, with ...

Fitness, Nutrition & Wellness Newsletters: Subject Lines That Make 'Em Look!

Why One-and-Done Marketing Fails Every Time

Getting Local Search Right: Why the Local Marketing Triangle Matters for Health & Fitness Businesses

Customer Service and Client Respect: Tips For Healthcare Professionals

Sweating the Details: Why Doing Just One Thing Right Is a Good Way to Grow Your Business

How Quickly Does Your Wellness Biz Respond to Phone Calls and Emails?