The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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55+ Ways To Get Email Addresses For Your Wellness Business Newsletter

Email marketing's a great way for health clubs, healthy lifestyle businesses, and wellness centers to stay "top of mind" with potential customers and strengthen relationships ...
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Drop-Outs: Nineteen Predictors of Lifestyle Change Failure

Are you shocked when new clients drop out of your healthy lifestyle program? Do you assume they just weren't motivated, just weren't ready to make ...

Nine Questions To Ensure A Successful Marketing Plan For Your Wellness Business

1) What did your wellness business learn last year? Review last year's marketing plan What worked? Do more of that. What didn't? Don't do that ...