The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Sales & Marketing

Is Marketing Your Health and Wellness Business A Necessary Evil?

Is marketing unavoidably manipulative, predatory, a necessary evil?  It’s a question that troubles more than a few health and wellness businesses. Just this week both ...
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Customer Experience

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Nine Customer Survey Best Practices For Wellness Businesses

Customer surveys give health clubs, corporate wellness providers and wellness centers an extra competitive edge. Experts say that keeping an extra 5% of your current customers ...
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Management & Leadership

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Watch the Road, Not the Rearview: Strategy Tips for Growing Fitness and Wellness Businesses

Your corporate wellness business just closed a big deal. Your local newspaper just featured your diabetes fitness program. And yet...it feels like you're overlooking something.  It's ...
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Sales & Marketing Hub

Featured

Lead Generation: Best Practices for Wellness Websites

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Try This: Turn Negatives Into Selling Points

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The Littlest Billboard: Turn Your Business Card Into A Marketing Machine

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Beyond Gift Certificates: Five Ways To Rev Up Your Holiday Marketing

Gift Cards & Holiday Marketing

Five Customer Problems Your Wellness Business Can Solve

Planning & Strategy • Prospecting & Lead Generation

Stupid Marketing Tricks for Health & Wellness Businesses

Planning & Strategy

Customer Experience

Featured

Changing The Rules Of The Game

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Customer Perspective: How Your Customers Experience Your Fitness, Wellness or Health Club

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What Clients Wish Your Wellness Business Would Do Differently

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Browse All Customer Experience >

Sweating the Details: Why Doing Just One Thing Right Is a Good Way to Grow Your Business

Planning & Strategy • Try This

Try This: The Saf-T-Pop Customer Loyalty Reward, Reinvented For Wellness Businesses

Loyalty, Retention & Winback • Try This

Customer Service and Client Respect: Tips For Healthcare Professionals

People Management

Management & Leadership Hub

Featured

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An Apple iPad A Day Keeps The Doctor Away

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Self-Assessment: The Habits Of Good Management

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A Banker's Advice For Wellness Businesses, Part 1

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The Best Interview Questions For Health & Wellness Hiring Managers

People Management

Epic Goals, Expeditionary Thinking: Ten Business Planning Tips to Help Your Wellness Biz Survive Its Dreams

Planning & Strategy

82 Non-Cash Rewards For Health & Wellness Employees When Raises Are Out Of The Question

People Management