The Business of Wellness Blog
Advice, research, how-to's & guides for owners & business leaders.
Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.
Top Picks
Whole Foods Market, Healthwashing, and Magical Thinking
I give Whole Foods credit for great marketing and positioning (although they've lost ground lately). On the other hand, pretty much inventing healthwashing is nothing to ...
Quick Start Guide: Wellness and Fitness Loyalty and Frequent Shopper Programs
Fitness and wellness loyalty programs are like a warm hug for your most loyal, committed customers, members and clients. Fortunately, they're easy for even the most ...
An Apple iPad A Day Keeps The Doctor Away
Wait! Come back! This entry has absolutely nothing to do with getting your 5-9 daily servings of fruits & veggies! Speaking of apples, though... It's ...
