The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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Wellness Marketing Tips: Avoiding The 600-Pound Gorilla

Traditional fitness clubs focus on the super-fit, which guarantees that you're going to bump into the largest, most price-competitive fitness clubs around. We all know ...
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Losing the Retention Battle: Is Your Wellness Business on Auto-Pilot?

When’s the last time your fitness business launched a new program? The last time you updated your corporate wellness marketing? If it’s more than 18 ...
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Business Success Checklist For Healthy Lifestyle & Weight Management Businesses

Appearance, quality of life, and health-driven concerns over excess weight provide momentum for healthy lifestyle businesses, including wellness coaching, weight loss and weight management programs. ...

Death by a Thousand Nicks: What Former Customers Can Teach You About Customer Retention

Sweating the Details: Why Doing Just One Thing Right Is a Good Way to Grow Your Business

The Secret Menu: How Anti-Marketing Strengthens Customer Loyalty