The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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Insider Tip: Use Landing Pages To Convert Site Visitors To Customers

Health and wellness businesses often complain that they never get new customers from their websites. Landing pages are your secret weapon in this quest. 1. What's ...
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Let’s Call The Whole Thing Off: When Your Wellness Business Has Customer Myopia

Sometimes wellness business leaders drink too much of their own Kool-Aid. They’re so passionate about their vision that they no longer see the priorities of ...
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Plan to Fail: Why Mistakes Are Critical to Your Wellness Business Strategy

What does it mean to plan to fail? After all, if we KNOW something we're doing is wrong, why do it? It's really about intelligent risk-taking, not ...