The Business of Wellness Blog
Advice, research, how-to's & guides for owners & business leaders.
Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.
Top Picks
Would I Want To Hear From Me?
Here's a checklist based on our reviews of thousands of pages of fitness and wellness sales collateral and marketing materials -- websites, brochures, postcards, sales letters, ...
How Your Wellness or Fitness Business Can Deliver Ritz-Carlton Service on a Ritz Cracker Budget
If your wellness center, fitness studio or health club is small, you may sometimes lament all the (perceived) power and dollars that the big chains ...
Consumer Health and Wellness: Contradictions and Tensions Mean Opportunities
Consumer health and wellness is a story of contradictions, tensions and opposing forces. And health and wellness businesses who can navigate this minefield, simplify the ...
