The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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Why The Perfect Client Might Not Buy

Have you ever looked at your sales team and said: "I can't believe they didn't sign up. Our weight loss program is exactly what they were looking for. ...
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Does Your Health Club Need Digital Care?

Digital care harnesses technology to anticipate and eradicate the sources of friction that undermine your members' success. It spans the entire customer experience, proactively addressing customer needs and issues. The ...
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The Problem With Business Networking Groups

Most business networking groups are a waste of time and money. Many of the business owners and managers that I talk to every week dutifully ...

Think Pink FAST! 11 Last-Minute October Breast Cancer Awareness Month Promotions

The Online Marketing Checkup for Fitness and Wellness Businesses

7 Offline Local Marketing Tips for Fitness, Nutrition and Wellness Businesses