The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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Top Ten Best Email Marketing Practices for Fitness, Nutrition & Wellness Businesses

Want more click-throughs and conversions? Check your email marketing strategy against these ten best practices for health and wellness businesses: 1. Tell the reader who's ...
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Losing the Retention Battle: Is Your Wellness Business on Auto-Pilot?

When’s the last time your fitness business launched a new program? The last time you updated your corporate wellness marketing? If it’s more than 18 ...
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Tips For Professional Photographs of Staff

Staff photos let prospective clients and members "see" your wellness business before they ever visit your store or buy from your website. And we generally ...