The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Sales & Marketing

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Troubleshooting The Sales & Marketing Cycle In Your Wellness Business

Finding more customers can feel like learning to drive a stick shift. You're mashing the accelerator...generating lots of noise and vibration...but the car just doesn't ...
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Customer Experience

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Make Suggestion Boxes Work In Your Wellness Business

Health and wellness clients, patients, members and professionals have tons of great ideas to make your wellness business better. Here's how to tap into that creativity ...
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Management & Leadership

Words To Live By: Our Favorite Quotes, Matched to Real Clients

Six of my favorite quotes, matched to real-life Radial health and wellness client experiences, plus lessons learned. Enjoy! 1) "What you lose on the swings, ...
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Sales & Marketing Hub

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Marketing Your Wellness Business With Health Observances

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Try This: No Time To Be Healthy? Let’s Fix That!

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Goin' To The Chapel: How To Sell Corporate Wellness Programs To Employers

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What It Means When Fitness & Wellness Customers Say “No Money” or “No Time”

Competition & Pricing

Test Your Wellness Business Postcard Marketing Know-How

Direct Mail • Offline Marketing • Postcard Marketing • Print Marketing

Holiday Marketing Suggestions For Wellness Businesses

Gift Cards & Holiday Marketing

Customer Experience

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Do Your Personal Trainers Know "Personal" as Much as They Do "Training"?

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How Your Wellness or Fitness Business Can Deliver Ritz-Carlton Service on a Ritz Cracker Budget

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Changing The Rules Of The Game

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If You're Really Good, You Can Lose Lots Of Customers At Once

Loyalty, Retention & Winback

Now THAT’S Customer Service!

Loyalty, Retention & Winback

The Secret Menu: How Anti-Marketing Strengthens Customer Loyalty

Loyalty, Retention & Winback • Try This

Management & Leadership Hub

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Mistakes of Well-Intentioned Wellness Leaders

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Finding Investors For Your Wellness Business

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Budgetzilla! Nine Tips For Defeating The Planning Monster

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Customer-Employees: Valuable Asset Or Worst Nightmare?

People Management

Meeting Management Tips By A Former CFO: What I Learned The Hard Way About Team Meetings

People Management

Cause Capitalism And Why Your Wellness Business Should Care

Planning & Strategy