The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Sales & Marketing

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SMS Messaging & Push Notifications: Health & Fitness Use Cases

Have you considered using mobile marketing, text messaging, or push notifications to promote your health and wellness business? These services let you tap into your ...
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Customer Experience

Better-Than-Face-To-Face Customer Service

This is how online customer service SHOULD work.  Food for thought: does your customer service live up to this standard, online OR in-person? Gold's Gym, ...
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Management & Leadership

Real Estate Budgeting and Financing for Fitness and Wellness Businesses

Is your fitness or wellness business negotiating a new lease and buildout or renewing your lease? This guide helps you protect your bottom line, plan ...
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Sales & Marketing Hub

Featured

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Try This: Like Our Wellness Business On Facebook – Because….

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Epic Wellness Marketing Insights from Team Diabadass at the Capital to Coast Relay

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The Littlest Billboard: Turn Your Business Card Into A Marketing Machine

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Corporate Wellness Lead Generation and Prospecting: The Five Building Blocks

Corporate Wellness

Lead Generation: Best Practices for Wellness Websites

ClubIndustry WebSavvy • Prospecting & Lead Generation • Website Marketing

Shopping For A New Health Club: The Prospective Member’s Perspective

Content Marketing • Planning & Strategy • Prospecting & Lead Generation

Customer Experience

Featured

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But Will They Tattoo Your Name On Their Bodies? Ironclad Loyalty for Wellness Businesses

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Quick Start Guide: Wellness and Fitness Loyalty and Frequent Shopper Programs

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Customer Service and Client Respect: Tips For Healthcare Professionals

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Rain, Snow, Cold, Heat: Seasonal Opportunities To Delight Customers

Planning & Strategy • Try This

Losing the Retention Battle: Is Your Wellness Business on Auto-Pilot?

Loyalty, Retention & Winback

At The Gym Monday…"Don't Move! Sit Still!"

Weight Loss & Obesity

Management & Leadership Hub

Featured

Nine Questions To Ensure A Successful Marketing Plan For Your Wellness Business

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Build A Wellness Business Plan That Lets You Sleep At Night

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A Banker's Advice For Wellness Businesses, Part 1

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Browse All Management & Leadership >

Creating The Right Setting: Why The Inside Space At Your Wellness Biz Matters

Program Innovation • Tools and Resources

New Year’s Resolutions For Wellness Businesses: STOP Doing These Things!

Competition & Pricing • People Management • Planning & Strategy • Prospecting & Lead Generation

How To Choose A Fitness Franchise or Yoga Franchise

Planning & Strategy