The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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Holiday Marketing Hotlist for Fitness & Wellness Businesses

To ensure that your club's online holiday marketing effort succeeds, you need to start thinking well before the holidays, plan the timing of your marketing carefully, ...
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Being Fat Is Like…

Before you start blaming clients for being unmotivated, self-destructive, and (say it out loud, you know you're thinking it)... fat, think about this: What it's ...
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Your Strategic Plan: 365 Days For Your Wellness Business To Make A Difference

Every year, your health club, wellness center, yoga studio or weight loss business has 365 chances to make a difference for your customers, your businesses, ...