The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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Try This: Do Ask, Do Tell

Is this how you handle customer complaints? Here's what Duluth Trading did when customers griped that some of their stuff didn't cut the mustard.  (Duluth ...

At The Gym Monday…"Don't Move! Sit Still!"

…the irony was almost more than I could stand. No childcare or kids' fitness activities at my current gym, and naturally no kids allowed on the floor. So ...

Tests, Interviews, Demos: Getting Wellness Hiring Right

Staff turnover is expensive. In a 50-person organization with 30% turnover and an average salary of $25,000, the annual cost of staff turnover is at ...

“Alexa, Tell My Health, Fitness, & Wellness Business How To Get Ready for Voice Search”

Email Marketing Tools Your Wellness Business Is Paying For But Not Using

Use Homework Selling To Target Really-Ready-To-Buy Wellness Prospects