The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Corporate Wellness Incentives: Good, Bad Or Both?

The conversation around how -- and whether -- to incent employees to engage in corporate wellness never ends. If this is a subject you wrangle with ...
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Does Your Health Club Need Digital Care?

Digital care harnesses technology to anticipate and eradicate the sources of friction that undermine your members' success. It spans the entire customer experience, proactively addressing customer needs and issues. The ...

When To Give Up: Should We Close Our Wellness Business?

Every motivational speaker says "Never give up!", right? Then they share a heartwarming story about someone ready to give up—only to find glorious success after ...