The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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What Hansel & Gretel’s Breadcrumbs Teach Wellness Businesses About Integrated Online Marketing

Why aren't clients beating a path to your health club, yoga studio, or weight loss clinic? Time for a lesson in integrated online marketing from our good friends ...

What If Wellness Were Like Brushing Your Teeth?

Here’s my reply to a LinkedIn Holistic Health & Wellness Group post that asked how we can turn people from “toxic couch potatoes” into “committed ...

Time Moves In One Direction: The Moment to Act — H/T to Lee Colan

Lee Colan's essay challenges you to consider whether you're trickling away the minutes on the trivial, only to realize that the hours, days, months...years have vanished ...

Think Pink FAST! 11 Last-Minute October Breast Cancer Awareness Month Promotions

7 Offline Local Marketing Tips for Fitness, Nutrition and Wellness Businesses

Prochaska’s Stages of Readiness to Change: An Introduction for Wellness Professionals