The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

confident-business-leader-550x600

Top Picks

Sales & Marketing

pixabay-e-mail-379797_1280-button.png

Make Every Email A (Subtle) Marketing Email

What if there were a button on your computer... ...and every time you pressed it, you sent a marketing email that would NEVER be reported ...
Read >

Customer Experience

Rain, Snow, Cold, Heat: Seasonal Opportunities To Delight Customers

The changing seasons are full of opportunities for health and wellness businesses to provide unexpected moments of delight for customers who feel picked on by ...
Read >

Management & Leadership

morguefile-Agreement-handshake.jpg

How To Be A Great Marketing & Consulting Client

By "great" I mean a client who gets the most bang for your buck when you hire us or another marketing firm to help get ...
Read >

Sales & Marketing Hub

Featured

10 Simple Things Your Wellness Business Can Do Right Now to Improve Online Engagement

Read >

Video Marketing: Insider Tips For Health, Wellness and Fitness Businesses

Read >
pixabay-coffee-983953_1920-karma.jpg

Business Karma: How Pro Bono Wellness Helps Profits

Read >
Browse All Sales & Marketing >

What’s Your Core Marketing Message?

Planning & Strategy

Advertising: Don’t Try This At Home (Or In Your Business)

Offline Marketing • Print Marketing

Corporate Wellness Incentives: Good, Bad Or Both?

Corporate Wellness • Program Innovation

Customer Experience

Featured

Do Your Wellness Competitors Love Your Customer Service?

Read >
pixabay-personally-728224_1280-personal-trainer.jpg

Do Your Personal Trainers Know "Personal" as Much as They Do "Training"?

Read >

Better-Than-Face-To-Face Customer Service

Read >
Browse All Customer Experience >

Let’s Call The Whole Thing Off: When Your Wellness Business Has Customer Myopia

Loyalty, Retention & Winback • Planning & Strategy

Appearance Anxiety & Fitness Classes

Program Innovation

Now THAT’S Customer Service!

Loyalty, Retention & Winback

Management & Leadership Hub

Featured

The Ultimate Wellness Business

Read >
morguefile-file6521308432183-apple-edited-apple-logo.jpg

An Apple iPad A Day Keeps The Doctor Away

Read >
Word-clipart-burn-out.gif

Burnout Warning Signs For Wellness Professionals

Read >
Browse All Management & Leadership >

Watch the Road, Not the Rearview: Strategy Tips for Growing Fitness and Wellness Businesses

Planning & Strategy

Business Success Checklist For Healthy Lifestyle & Weight Management Businesses

Planning & Strategy • Self-Assessments & Checklists

The Wellness Business Playbook, Part 2: Management Lessons From Pro Sports

Try This