The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Integrated Marketing For Wellness Businesses: The One-Two-Three Punch

Would you like to improve your marketing results by 74%?That's what the one-two-three punch of integrated email, direct mail and website marketing can do for ...
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Detailed Obesity Tip Sheet For Health, Wellness Staff

This obesity tip sheet is an excellent resource for your fitness, wellness or health staff that work with folks who are obese. Compiled by the ...
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Gold’s Gym, Part 2: Ballroom Dancers and Bodybuilders

Back in 2008, I wrote about mixed messages at my local Gold's Gym as it tries to appeal to both bodybuilders and soccer moms. It's a ...

Your Strategic Plan: 365 Days For Your Wellness Business To Make A Difference

Plan to Fail: Why Mistakes Are Critical to Your Wellness Business Strategy

The Ten-Question Business Plan for Fitness, Wellness and Healthy Lifestyle Businesses