The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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Why The Perfect Client Might Not Buy

Have you ever looked at your sales team and said: "I can't believe they didn't sign up. Our weight loss program is exactly what they were looking for. ...

What If Wellness Were Like Brushing Your Teeth?

Here’s my reply to a LinkedIn Holistic Health & Wellness Group post that asked how we can turn people from “toxic couch potatoes” into “committed ...
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Business Success Checklist For Corporate & Workplace Wellness Advisors

Helping employers reduce healthcare costs by addressing root causes of disability, workers' comp claims, absenteeism and presenteeism offers profits for many wellness businesses. Corporate wellness clients offer long-term relationships, ...

Turn Personal Trainers, Dietitians and Wellness Coaches Into Key Contributors

5 Reasons Why Failure Should Be Part of Your Club’s Online Business Strategy

When Sticking To Your Knitting Is the Best Wellness Business Strategy